Provence wine tours. Unfiltered.

No tourist traps. Just real vines and cheeky wines.

Ditch the map. I’m taking you off-script and off-road to pour you the cheekiest Provence gems.

Choose Your Ride

The Quick Sip The Quick Sip
The Quick Sip
€35.00

For those who want the craft, without the fluff.

  • Duration: 1h to 1h30

  • The Experience: A deep dive into the cellar with a clear, technical explanation of the winemaking process.

  • The Tasting: A guided flight of estate wines.

  • 35€ per guest

THE DIRTY BOOTS TOUR THE DIRTY BOOTS TOUR
THE DIRTY BOOTS TOUR
€70.00

Our signature off-road experience. Where the real work happens.

  • Duration: 2h to 3h.

  • The Vineyard Walk: An educational stroll through the vines to understand the raw Provencal terroir.

  • Tank / Barrel Tasting: Go behind the scenes in the cellar to taste the developing wines directly from the tanks or barrels. See how the soul of the wine evolves before it hits the bottle.

  • The Flight: A complete tasting of the wines with a cheeky explanation on how to make wine.

  • 70€ per guest

THE FULL RIDE THE FULL RIDE
THE FULL RIDE
€125.00

THE FULL RIDE

The ultimate immersion. We fire up the tractor and go all in.

  • Duration: 3.30h to 4h30.

  • The Wine Safari: A guided tour through the heart of the vineyard to understand the raw art of vine culture.

  • Winemaker’s Secrets: A technical cellar tour and exclusive tasting of our developing wines straight from the tanks and barrels.

  • A traditional winemaker’s meal served right in the middle of the vines, deep in the cellar, or at one of our hand-picked restaurant partners, perfectly paired with our best bottles.

  • The "Cheeky" Add-on: Private bartender service available on request to create custom wine cocktails using Gusti our sparkling cheeky wine as a base.

  • 125€ per guest

A man with glasses, a beard, and long hair, wearing a beige cap and a white shirt, is smiling and holding a microphone in one hand and a glass of white wine in the other, standing indoors near a window.
A man with glasses and a beard holding a wine glass and smelling its contents.
A young man with glasses and a mustache stands against a wall, holding a bottle of beer, with a contemplative expression.

My Story in a Splash

A man wearing a gray baseball cap, glasses, and a navy blue sweater with specks, is pouring beer from a tap into a glass at a brewery or bar. Several beer bottles are on the table in front of him.

Half-French. Half-English. 100% Provençal Grit.

I’m Hugo. I grew up with two languages and one obsession: wine. My path hasn't been a straight line through tasting rooms; it’s been a dirty, high-speed journey through the best vineyards on the planet.

Why you’re in expert hands:

  • The Global Grind: I didn't just learn wine in a classroom. I’ve worked the harvests at Clos Apalta in Chile (mastering gravity-flow cuverie), Montalto in Australia, and deep in the terroir of Burgundy at Domaine Larue and Domaine Cheveau.

  • The Technical Edge: I hold a BTSA in Viticulture-Oenology and a degree in Strategic Wine Estate Management. I’m also a certified Tractorist, meaning I’m as comfortable plowing as I am balancing a blend.

  • Award-Winning Craft: In 2022, I was awarded the Prix de l'apprentissage du Var for Viticulture and Wine, a nod from the local pros that I know my craft.

  • The Entrepreneur: I founded SAS Gusti, creating high-quality, sparkling Provence wines that challenge the status quo.

  • The Insider: I’ve visited over 150 wine estates and document the journey on @the_winemaker_. I know who’s doing it right and where the hidden gems are buried.

The "Unfiltered" Promise

I created The Cheeky Wine Company to bridge the gap between technical mastery and a damn good time. Whether we’re talking Carmenère in the Colchagua Valley or the specifics of a Provence rosé, expect zero snobbery and 100% authenticity.

Ready for the ride?

Learn More

Skip the tourist traps. The real deal starts here.

Tell us what you’re dreaming up and let’s make it awesome.